1. Shift to High-Whiteness Calcium Bentonite
Pet owners increasingly view cat litter through a healthcare lens. High-whiteness calcium clay allows cat owners to monitor changes in feline urine color (early indicator of FLUTD). Demand for white bentonite is surging in Europe and North America over traditional dark grey sodium clays.
300% Absorption
Enzymatic Odour Lock
Instant Hard Clump
99.5% Dust Free